﻿Day 6

Subject: Know your who what and where, [firstname].

Hi [firstname],

It's all well and good getting your message blasted out to zillions of social media users, but if you don't know who is seeing your posts, where they're coming from or where they go afterwards, you might as well whistle in the wind.

That's why it's important to keep track of all traffic to your social media posts and ads.  Collecting all this data is called “analytics”.

Fortunately, many social media platforms have built in analytics tools to help you with this.  For example Facebook collects a TON of information about people who use the platform.  Facebook's built in analytics tool can tell you stuff like retention over time; how people interact with you across your website, apps, Facebook Page and bots; you can analyze your audience by age range, geography, language and more.

Perhaps most importantly, they tell you how much money different groups of people spend over time, and they help you find new ways to increase revenue.

For other platforms – like Twitter, Pinterest, LinkedIn and Google+ –  you can use Google Analytics just like you can for web pages.  This can help you discover things like where your audience is coming from, where they are geographically, how much time they spend on your posts etc.

Both of these analytics services are free, and can help you enormously when you're just starting out.

For more in depth data analysis, you might consider a paid-for solution like Sprout Social, HubSpot, HootSuite or Zoho Social.  Prices and features vary, so shop around.  Some have free trial periods (and others have feature limited free versions) so you can try them out before you commit.

Regardless of what analytics service you go for, be sure to monitor it regularly – preferably every day – so you can tweak your social media marketing campaign for maximum efficiency.

Warmly,

[Your Name]

PS. There's still time to get a copy of my guide to social media marketing.  Here's the link [link to sales page].
